Smart Prep. Better Offers. Smoother Sales.

Everything you need to know about selling your home in Austin — backed by market data, delivered with heart.

What Today’s Sellers Want to Know

What is my home really worth? We go beyond online estimates using hyperlocal comps, condition-based pricing, and current buyer behavior to determine what a real buyer will actually pay in today’s Austin market.

Is it a good time to sell in Austin? That depends on your goals. We align timing, pricing, and strategy so you can move forward with clarity and confidence — whether you’re downsizing, relocating, or tapping into your equity.

What do I need to do before listing? We’ll recommend only the updates that deliver return on investment — from light prep to optional staging — while helping you avoid stress or overspending.

What happens once we go live? With professional photography, targeted marketing, and showing strategies that work, your home is positioned to attract serious buyers fast.

Download Seller Prep Checklist (PDF)
Austin Seller FAQs - Kent Redding Group

The Austin Selling Process — Step by Step

  1. Consultation & Strategy: We start with a real conversation — understanding your why, reviewing goals, and setting expectations.
  2. Home Preparation: From curb appeal to minor upgrades, we guide you through updates that make the biggest impact on buyers.
  3. Pricing with Precision: We use data from recent sales, buyer trends, and your neighborhood to price strategically and competitively.
  4. Launch & Marketing Blitz: With beautiful visuals, compelling copy, and multichannel promotion, your home is launched for maximum exposure.
  5. Offer Management: We coordinate showings, track buyer feedback, and negotiate offers that work in your favor.
  6. Closing Coordination: From inspection to final signing, we manage the details and keep your deal on track — so you can focus on what’s next.
Professionally Staged Austin Home with Green Couch

Marketing That Moves Homes

  • Zillow Showcase Listings: Premium design, immersive video, enhanced floorplans — your home gets the VIP spotlight.
  • AI-Powered Retargeting: Smart digital ads follow and re-engage interested buyers wherever they go online.
  • Emotional Storytelling: We don’t just market your home — we tell a story that creates urgency and connection.
  • Social Media Mastery: From Instagram and Facebook to YouTube Shorts and local groups, we get your home in front of thousands.
Zillow Showcase Marketing Example

Why Sellers Trust Us

  • 50+ homes sold this year in Central Texas
  • 50+ years of combined real estate experience
  • Local expertise, national recognition
  • Strategic, supportive, and always in your corner

Seller Success Stories

Happy Home Sellers in Austin

"Kent and his team were professional, proactive, and extremely communicative. We sold our home in just 8 days above asking."

– Melissa & Greg H., South Austin

"Every step of the process was clear and confident. They knew exactly how to position our home to attract serious buyers fast."

– Taylor W., Travis Heights

"From staging advice to closing day, Kent’s team was all in. The results speak for themselves — multiple offers and a smooth process from start to finish."

– Raj & Lina M., East Austin

Meet Your Listing Team

Forever Agents - Kent Redding Group

We’re a team of agents, marketers, and advocates who lead with strategy and heart. Based in Austin and backed by Berkshire Hathaway, we bring local expertise and global reach to every sale.

Learn More About Our Team

Ready to Sell Smart?

Your next chapter starts here. Let’s prep, price, and position your home to stand out and sell strong in any season.

Schedule your seller consult or call (512) 797-5737.