Apple, Inc announced this week that they are planning on building a $1 billion campus in Austin Texas. The news was certainly more than welcome especially after Austin lost out on luring to build their HQ2 here.

Thankfully, once it’s completed, Apple’s new campus is expected to also bring an additional 5,000 jobs to the city as well and countless other jobs that will result in Apple’s building a new campus in the ATX area.

About the Apple Campus

The decision, announced Thursday, comes 11 months after Apple CEO Tim Cook disclosed plans to open a major office outside California on the heels of a massive tax cut on overseas profits, which prompted the company to bring about $250 billion back to the U.S.

The company said it will also open offices in Seattle, San Diego and Culver City, Calif., each employing at least 1,000 workers over the next three years. Apple also pledged to add hundreds of jobs each in New York; Pittsburgh; Boston; Boulder, Colo.; and Portland, Ore.

"They are just picking America's most established superstar cities and tech hubs," said Richard Florida, an urban development expert at the University of Toronto.

Apple's scattershot expansion reflects the increasing competition for engineers in Silicon Valley, which has long been the world's high-tech capital.

The bidding for programmers is driving salaries higher, which in turn is catapulting the average prices of homes in many parts of the San Francisco Bay Area above $1 million. Many workers are thus choosing to live elsewhere, causing employers such as Apple, Amazon, and Google to look in new places for the employees they need to pursue their future ambitions.

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Posted by Kent Redding on


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