By the Kent Redding Group
AUSTIN, TX. – For over 20 years, amazon.com has been a part of the public consciousness and they were one of the first websites that made it possible for us to order books, movies and so much more online. Thanks to the massive success of their brand, Amazon has been opening physical stores across the United States including their first store in Austin TX.
About Amazon’s New Store
The store is designed to hold all the books considered great reads by Austinites and more put together by a team that culls customers' online preferences to fill the shelves. All books face out in Amazon's version of a bookstore. Below the book is a review card saying why customers said they loved the read.
Prices are on the back of books and there are price scanners around the 4,800-square-foot store, but Prime members are encouraged to bring their phones to find their prices, said Mariana Garavaglia, director of stores for Amazon Books. "Prime members get the same prices in stores and online."
The stores are all about discovery, "the voice of the customer" and more than 20 years of online retailing experience, she said. Amazon Books' "team of curators" decide on what to stock by looking at customer reviews, ratings, Kindle e-book reading behavior, sales, and pre-orders, plus their own "depth of knowledge and passion for books," she said. On average, books in the stores have a rating of 4.3 stars. Stores also stock "hidden gems," which Garavaglia said, is similar to the online experience where shoppers are alerted to lesser-known books with similar tones, settings or plots. All stores have local features. Austin has a children's section, but no coffee bar.
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